Intra-brand competition

Intra-brand competition

Intra-brand competition in the European Union Law

Concept of Intra-brand competition provided by the “Glossary of terms used in EU competition policy” (Antitrust and control of concentrations, published in 2002): Competition among distributors or retailers of the same branded product, be it on price or non-price terms. For example, a pair of Levi's jeans may be sold at a lower price in a discount store as compared to a department store, but often without the amenities in services that the latter provides.


See also

  • Inter-brand competition

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